Short thought about Linux vs. Windows battle

Almost every day I read about the battle between Linux and Windows.
Linux aims to address desktop users, Windows tries hard to settle as the only one and true server platform. Linux depends on community, Windows uses Microsoft's commercial and financial power. The main reason for current Microsoft's successes is that all its effort is centralised and uses the newest psychological knowledge for their commerce.

Operating systems - Linux III.

I have read an interesting blog article "Five crucial things the Linux community doesn’t understand about the average computer user" (Posted by Adrian Kingsley-Hughes on May 21st, 2007 @ 10:31 am).
I must agree with Adrian. And I want to add another reason - Linux community is community of enthusiasts, they are not mere users of computers. And average computer user wants to use computer as other equipment like car or coffee machine and no more.